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Framers: Make Better Decisions In The Age of Big Data | Kenneth Cukier

Framers: Make Better Decisions In The Age of Big Data | Kenneth Cukier
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Framers: Make Better Decisions In The Age of Big Data | Kenneth Cukier
A Financial Times and Economist Book of the Year
'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD
'A paean to cognitive agility and the elasticity of the imagination' - ECOMOMIST
'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT
 
 
 
The power of mental models to make better decisions
 
We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
書籍詳情
作者/譯者/編者: Kenneth Cukier
出版社: VIRGIN BOOKS
國際書號: 9780753555002
出版年月: 2022-05
頁數: 272
開度: 126x198x17mm
圖書分類: BUSINESS / SELF HELP

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  • 存貨: 有現貨
  • ISBN: 9780753555002
HK$126.0
HK$140.0