WINNING THE BRAIN GAME
Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don’t demand a more mindful approach. It’s when we’re faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray. We leap to solutions that simply don’t work. We fixate on old mindsets that keep us stuck in neutral. We overthink problems and make them worse. We kill the ideas of others, as well as our own. Worse, we keep doing these things, over and over again, naturally and instinctively. But it doesn’t have to be that way. In Winning the Brain Game, author and creative strategist Matthew E. May explains these and other “fatal flaws” of thinking, catalogued over the course of ten years and hundreds of interactive creative sessions in which he gave more than 100,000 professionals a thought challenge based on a real case far less complex than their everyday problems. Not only did less than 5% arrive at the best and most elegant solution, but the solutions given were remarkably similar, revealing seven observable problem-solving patterns that can block our best thinking.
書籍詳情
作者/譯者/編者:
出版社: MCGRAW HILL EDUCATION
國際書號: 9781259642395
出版年月: 2016-05
頁數:
圖書分類: MANAGEMENT

WINNING THE BRAIN GAME

  • 產品編號: 9781259642395
  • 作者/譯者/編者:
  • 出版社: MCGRAW HILL EDUCATION
  • 國際書號: 9781259642395
  • 出版年月: 2016-05
  • 頁數:
  • 圖書分類: MANAGEMENT
  • 庫存狀態: 可供訂購
  • HK$209.0