Menu
Your Cart

香港郵局寄件及速遞服務可能會受影響,收貨日期可能會延遲。敬請留意,多謝支持!

選擇「到店自取」的客戶請留意。由於處理訂單需時,待書籍或產品處理好以後,便會收到電郵通知到書店取件。多謝讀者們的耐心等候,不便之處,請見諒!

Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience | Janine Kurnoff, Lee Lazarus

Everyday Business Storytelling:  Create, Simplify, and Adapt a Visual Narrative for Any Audience | Janine Kurnoff, Lee Lazarus
-10 % 暫時缺貨
Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience | Janine Kurnoff, Lee Lazarus
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forward
 
 
In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands-including Facebook, Nestle, Accenture, and Marriot-bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.
 
 
You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience.
 
 
Just a few of the things you'll learn include:
 
 
 
 
 
The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging
 
The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention
 
How to craft expert headlines that guide your audience and advance your story
 
 
 
Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for presentations, one-pagers, emails, or virtual meetings, this book is for you.
書籍詳情
作者/譯者/編者: Janine Kurnoff, Lee Lazarus
出版社: JOHN WILEY & SONS
國際書號: 9781119704669
出版年月: 2021-04
頁數: 288
開度: 202x208x16mm
圖書分類: COMMUNICATION

如果您對本商品有什麼問題或經驗,請在此留下您的意見和建議!

  • 存貨: 暫時缺貨
  • ISBN: 9781119704669
HK$283.5
HK$315.0