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Marketing 5.0: Technology for Humanity | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 5.0: Technology for Humanity | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
-10 % 暫時缺貨
Marketing 5.0: Technology for Humanity | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: * Artificial Intelligence for marketing automation * Agile marketing * 'Segments of one' marketing * Contextual technology * Facial recognition and voice tech for marketing * The future of Customer Experience (CX) * Transmedia storytelling * The 'Whatever-Whenever-Wherever' service delivery * 'Everything-As-A-Service' business model * Internet of Things and blockchain for marketing * Virtual and augmented reality marketing * Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
書籍詳情
作者/譯者/編者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
出版社: JOHN WILEY & SONS
國際書號: 9781119668510
出版年月: 2021-04
頁數: 224
開度: 158x240x20mm
圖書分類: MARKETING

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  • 存貨: 暫時缺貨
  • ISBN: 9781119668510
HK$252.0
HK$280.0