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Predictably Irrational, Revised : The Hidden Forces That Shape Our Decisions | Dr Dan Ariely

Predictably Irrational, Revised : The Hidden Forces That Shape Our Decisions | Dr Dan Ariely
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Predictably Irrational, Revised : The Hidden Forces That Shape Our Decisions | Dr Dan Ariely
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare.
書籍詳情
作者/譯者/編者: Dr Dan Ariely
出版社: Harper Collins
國際書號: 9780062018205
出版年月: 2011-06
頁數: 348
開度: 106x171x23mm
圖書分類: ECONOMICS

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  • 存貨: 有存貨
  • ISBN: 9780062018205
HK$76.5
HK$85.0