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Rapid Testing for Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner | David Bland & Alexander Osterwalder

Rapid Testing for Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner | David Bland & Alexander Osterwalder
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Rapid Testing for Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner | David Bland & Alexander Osterwalder
A practical guide to effective business model testing
 
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
 
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
 
Testing Business Ideas uses an engaging 4-color format to:
 
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
書籍詳情
作者/譯者/編者: David Bland & Alexander Osterwalder
出版社: JOHN WILEY & SONS
國際書號: 9781119551447
出版年月: 2019-11
頁數: 368
開度: 189x241x23mm
圖書分類: BUSINESS / SELF HELP

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  • 存貨: 有現貨
  • ISBN: 9781119551447
HK$315.0
HK$350.0