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MARKETING


Digital Makeover: How L
-10 %
Model: 9781119706106
Get an insider's perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse     Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital ..
HK$202.5 HK$225.0
Marketing: A VSI 2e | Kenneth Le Meunier-Fitzhugh
-10 %
Model: 9780198827337
Very Short Introductions: Brilliant, Sharp, Inspiring   Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the or..
HK$82.8 HK$92.0
Book Yourself Solid, 3rd Edition | Michael Port
-10 %
Model: 9781119431220
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always the case. The key lies in what you're busy doing. Success means s..
HK$178.2 HK$198.0
Trading For Dummies, 4th Edition | Lita Epstein ,  Grayson D. Roze
-10 %
Model: 9781119370314
Trade your way to a more profitable portfolio Savvy traders can make money in both up and down markets and now you can, too! In Trading For Dummies, investors from every walk of life will benefit from sample stock charts, position trading tips and techniques, fresh ways to analyze trends and indicat..
HK$194.4 HK$216.0
Shoe Dog: A Memoir by the Creator of Nike | Phil Knight
-10 % 暫時缺貨
Model: 9781471146725
'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates   'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Bu..
HK$129.6 HK$144.0
Customer Data Platform: Use People Data to Transform thr Future of Marketing Engagement | Martin Kihn, Christopher B O Hara
-10 % 暫時缺貨
Model: 9781119790112
Master the hottest technology around to drive marketing success     Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this proble..
HK$202.5 HK$225.0
The YouTube Formula: How Anyone Can Unlock  the Al gorithm to Drive Views, Build an Audience & Grow Revenue | Derral Eves
-10 % 暫時缺貨
Model: 9781119716020
The Wall Street Journal bestseller!   Learn the secrets to getting dramatic results on YouTube     Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm t..
HK$202.5 HK$225.0
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