Model: 9780138286507
In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness..
HK$364.5 HK$405.0
Model: 9781394194605
A 5-step blueprint for business brilliance
In How to Build a Business Others Want to Buy, successful entrepreneur Kobi Simmat reveals how to build a profitable, attractive business and sell it for the payday of your dreams. As a business coach and accreditation expert, Kobi built a multi-mil..
HK$162.9 HK$181.0
Model: 9781119835851
Explore straightforward drawing skills to help you communicate product ideas exponentially faster than you could with text
In Drawing Product Ideas: Fast and Easy UX Drawing for Anyone, RSA Fellow and Google Data Visualization Lead, Kent Eisenhuth delivers a new and exciting guide to effecti..
HK$216.0 HK$240.0
Model: 9781394160303
Be heard. Change minds. Get people to act. (Inspire them to clap.)
Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. You determine whether people engage, und..
HK$342.0 HK$380.0
Model: 9781119854289
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest o..
HK$239.4 HK$266.0
Model: 9781119899297
A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases
The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boost..
HK$208.8 HK$232.0
Model: 9781119647133
Learn how to go online with a winning sales and marketing strategy in this insightful resource
Go Live! Turn Virtual Connections into Paying Customers helps readers understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson..
HK$162.0 HK$180.0
Model: 9781119701217
Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
Digital transformation has created a wide..
HK$180.0 HK$200.0
Model: 9781119526858
Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of dig..
HK$290.7 HK$323.0
Model: 9781119513759
Engage on a deeper level by disrupting the typical business development script
Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of y..
HK$239.4 HK$266.0
Model: 9781476759739
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
"Jonah Berger has..
HK$153.0 HK$170.0
Model: 9781292016351
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HK$212.4 HK$236.0